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Enterprise and Society Advance Access published online on June 11, 2009
Enterprise and Society, doi:10.1093/es/khp018
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© The Author 2009. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Laura Ugolini. Men and Menswear: Sartorial Consumption in Britain, 1880–1939

Laura Ugolini. Men and Menswear: Sartorial Consumption in Britain, 1880–1939. Burlington, VT: Ashgate Publishing, 2007. xiii + 292 pp. ISBN 978-0-7546-0384-9, $124.95 (hardcover)

The first 10% of the full text of this article appears below.

The purpose of Laura Ugolini's thoughtful and well-argued volume Men and Menswear is to explore the relationship between men, manliness, and consumption of clothing items in Britain in the sixty years preceding World War II. Ugolini, the Director of the Centre for the History of Retailing and Distribution at the University of Wolverhampton (U.K.), examines how notions of manliness intersected with men's wearing, selling, and purchasing of clothes, especially since fashion and consumption were strongly associated in popular consciousness with femininity.

The book's three-part structure proves an effective . . . [Full Text of this Article]

Adam Stanley

University of Wisconsin, Platteville


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