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Enterprise and Society Advance Access originally published online on March 24, 2008
Enterprise and Society 2008 9(1):203-205; doi:10.1093/es/khn005
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© The Author 2008. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oupjournals.org.

Steve J. Wurtzler. Electric Sounds: Technological Change and the Rise of Corporate Mass Media

New York: Columbia University Press, 2007. vii + 393 pp. ISBN 0-231-13676-5, $34.50 (cloth)

The first 10% of the full text of this article appears below.

In the 1920s, a series of striking innovations in sound reproduction made the American parlor—and movie house—noisier places. Improvements in audio recording fostered a new demand for the phonograph. Millions of Americans began buying their first radios, even as the infant industry struggled to establish its economic base and define its cultural mission. By the late 1920s, the motion picture industry was producing talking features.

In Electric Sounds, Steve J. Wurtzler . . . [Full Text of this Article]

James L. Baughman

University of Wisconsin-Madison


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