Enterprise and Society Advance Access originally published online on December 7, 2007
Enterprise and Society 2007 8(4):954-956; doi:10.1093/es/khm085
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Copyright © The Author 2007. Published by Oxford University Press on behalf of the Business History Conference.
Paul Jobling. Man Appeal: Advertising, Modernism, and Menswear
Linda Welters and Patricia Cunningham, eds. Twentieth-Century American Fashion
Paul Jobling. Man Appeal: Advertising, Modernism, and Menswear. New York and London: Berg, 2005. xi + 161 pp. ISBN 1-84520-086-1, $89.95 (cloth); ISBN 1-84520-087-X, $29.95 (paper)
Linda Welters and Patricia Cunningham, eds. Twentieth-Century American Fashion. Dress, Body, Culture Series edited by Joanne B. Eicher. New York and London: Berg, 2005. xiv + 264 pp. ISBN: 1-84520-0782-1, $89.95 (cloth); ISBN 1-84520-073-X, $28.95 (paper)
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Since the New Millennium, the study of fashion and apparel has blossomed as an academic subdiscipline, riding on the achievements of curatorial pioneers like Claudia Kidwell and the next generation of historians, Valerie Steele and Christopher Breward. In the publishing world, Berg Press has capitalized on the fervor with the journal Fashion Theory and the dress, body, and culture book series. Over the past decade, more than three dozen books—monographs and edited volumes—have come out of the dress, body, and culture series. Many of
Visiting scholar at the University of Pennsylvania, USA