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Enterprise and Society Advance Access originally published online on February 2, 2007
Enterprise and Society 2007 8(1):211-213; doi:10.1093/es/khm009
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Copyright © The Author 2007. Published by Oxford University Press on behalf of the Business History Conference.

Inger L. Stole. Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

Inger L. Stole. Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. Urbana and Chicago, Ill.: University of Illinois Press, 2001. xviii + 290 pp. ISBN 0-252-03059-1, $50.00 (cloth); 0-252-07299-5, $25.00 (paper)

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If advertising was on trial in the 1930s, as Inger Stole maintains in her closely researched and vigorously argued study, so too was the consumer movement that opposed it. Corporate interests and their allies pursued advertising's critics and fought them on all fronts. Public relations specialists and lobbyists sought to discredit opponents of commercial persuasion and to shape consumer legislation to fit business needs. Stole contends that the battle lines of . . . [Full Text of this Article]

Daniel Pope

University of Oregon


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