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Enterprise and Society Advance Access published online on November 7, 2009
Enterprise and Society, doi:10.1093/es/khp082
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© The Author 2009. Published by Oxford University Press [on behalf of the Business History Conference]. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Bethany Moreton. To Serve God and Wal-Mart: The Making of Christian Free Enterprise

Bethany Moreton. To Serve God and Wal-Mart: The Making of Christian Free Enterprise. Cambridge, MA: Harvard University Press, 2009. 372 pp. ISBN 978-0-674-03322-1, $27.95 (cloth).

The first 10% of the full text of this article appears below.

In the opening pages of To Serve God and Wal-Mart, Bethany Moreton makes it clear that her analysis of the retailing giant will not take the form of a narrowly construed narrative of corporate ascent. Rather, she argues that the company provides a window into the development of "Christian free enterprise": a social philosophy and way of life that has permeated the ideas and practices of post-industrial society. This is a history in equal parts of Wal-Mart and the world that Wal-Mart has made.

Her analysis, accordingly, . . . [Full Text of this Article]

Angus Burgin

Harvard University


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