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Enterprise and Society Advance Access published online on September 14, 2009
Enterprise and Society, doi:10.1093/es/khp050
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© The Author 2009. Published by Oxford University Press [on behalf of the Business History Conference]. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Elizabeth B. Jones. Gender and Rural Modernity: Farm Women and the Politics of Labor in Germany, 1871–1933

Elizabeth B. Jones. Gender and Rural Modernity: Farm Women and the Politics of Labor in Germany, 1871–1933. Burlington, VT: Ashgate, 2009. xvi + 238 pp. ISBN 978-0-7546-6499-4, $99.95 (hardback)

The first 10% of the full text of this article appears below.

For contemporary observers in the 1920s, one of the most powerful and unnerving symbols of changing gender roles was the rise of the female white-collar worker. Indeed, the 1925 German occupational census revealed that there were nearly 1.5 million women employed in this sector, a three-fold increase on 1907. The female office worker in turn became closely associated with the image of the "New Woman," the economically independent, ideologically unattached, and upwardly mobile urban consumer who was the target both of the advertising industry and of varying levels of hostility from the political left and right. . . . [Full Text of this Article]

Matthew Stibbe

Sheffield Hallam University


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