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Enterprise and Society Advance Access originally published online on August 24, 2009
Enterprise and Society 2009 10(4):861-864; doi:10.1093/es/khp044
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© The Author 2009. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Sarah A. Gordon. "Make It Yourself": Home Sewing, Gender, and Culture, 1890–1930

Sarah A. Gordon. "Make It Yourself": Home Sewing, Gender, and Culture, 1890–1930. New York: Columbia University Press, 2009. xxi + 164 pp. ISBN 978-0-231-14244-1, $60.00 (cloth)

The first 10% of the full text of this article appears below.

Sarah A. Gordon assembles from patterns, fabrics, and stitches a multilayered argument for home sewing as a signifier of gender, an economic strategy, and an expression of individual creativity. Situated in the context of big transformations in culture and society between 1890 and the Great Depression, her innovative history defines unpaid labor as worthy work and, thus, advances a larger feminist project to revalue the domestic. Making It Yourself is neither a conventional business history nor a typical book. Part of the Guttenberg-e series, it is best experienced online as a multimedia event, with images . . . [Full Text of this Article]

Eileen Boris

University of California, Santa Barbara


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