Enterprise and Society Advance Access originally published online on November 6, 2008
Enterprise and Society 2008 9(4):845-847; doi:10.1093/es/khn089
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© The Author 2008. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.
Tom McCarthy. Auto Mania: Cars, Consumers, and the Environment
New Haven, CT: Yale University Press, 2007. xx + 347 pp. ISBN 978-0- 300-11038-8, $32.50 (cloth)
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In Auto Mania, Tom McCarthy sets out to create the product life cycle of the American automobile. In well-researched, thoughtful chapters, McCarthy provides readers with superb snapshots of paths taken and missed in the history of auto manufacturing. He creates a history of technological innovation with a particular emphasis on the environmental impact of the automobile, which historian John R. McNeill has called one of the twentieth century's socially and environmentally most "consequential" technologies. However, Auto Mania, by casting its net so
Penn State Altoona