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Enterprise and Society Advance Access originally published online on July 10, 2008
Enterprise and Society 2008 9(3):539-541; doi:10.1093/es/khn072
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© The Author 2008. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Berger, Dina. The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night

New York: Palgrave Macmillan, 2006. xvii + 164 pp. ISBN 10 1-4039-6635-4, ISBN 13 978-1403966353, $69.95 (cloth)

The first 10% of the full text of this article appears below.

Dina Berger's The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night traces the historical foundations of the tourism industry in México from 1928 to the early post–WW II period. The author argues that during this period tourism became a medium for the modernization and economic development of México. According to Berger, the "creation of a tourist industry emerged as the cornerstone to state-led modernization programs in the late 1920s at the height of revolutionary . . . [Full Text of this Article]

Victor Rodriguez

UCLA


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