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Enterprise and Society Advance Access originally published online on March 24, 2008
Enterprise and Society 2008 9(1):205-207; doi:10.1093/es/khn012
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© The Author 2008. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oupjournals.org.

Sheldon Garon and Patricia L. Maclachlan, eds. The Ambivalent Consumer: Questioning Consumption in East Asia and the West

Ithaca, N.Y.: Cornell University Press, 2006. x + 314 pp. ISBN 978-0-8014-4487-6, $59.95

The first 10% of the full text of this article appears below.

This book, edited and introduced by Sheldon Garon and Patricia Maclachan, represents the first comparative volume on globalization of consumer culture especially from the perspective of East Asia. This volume is the end result of a seminar series organized by Abe Fellowship Program and funded by the Japan Foundation Center for Global Partnership.

The title of this book indicates the challenge facing the editors approaching consumerism in such a comprehensive and ambitious way. Understanding consumerism has always been an appealing . . . [Full Text of this Article]

Güldem Gökçek

New York University


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