Skip Navigation


Enterprise and Society Advance Access originally published online on June 21, 2007
Enterprise and Society 2007 8(3):753-755; doi:10.1093/es/khm060
This Article
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
8/3/753    most recent
khm060v1
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Google Scholar
Right arrow Articles by Matt, S.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

Copyright © The Author 2007. Published by Oxford University Press on behalf of the Business History Conference.

Charles F. McGovern. Sold American: Consumption and Citizenship, 1890–1945

Charles F. McGovern. Sold American: Consumption and Citizenship, 1890–1945. Chapel Hill, N.C.: The University of North Carolina Press, 2006. xv + 536 pp. ISBN 0-8078-5676-2, $24.95 (paper)

The first 10% of the full text of this article appears below.

Charles McGovern's Sold American: Consumption and Citizenship, 1890–1945, explains how Americans came to see consumerism as central to their national identity. More specifically, it examines how two key interest groups—advertisers and consumer activists—battled over and ultimately helped define the political meaning of consumerism.

According to McGovern, in the early twentieth-century, advertisers assumed consumers were "childlike, irrational, ungovernable, and unpredictable" (p.60), and hoped to sway this malleable mass by convincing them of the deeper value of consumerism. To . . . [Full Text of this Article]

Susan Matt

Weber State University


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?