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Enterprise and Society Advance Access originally published online on May 25, 2007
Enterprise and Society 2007 8(2):424-426; doi:10.1093/es/khm030
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Copyright © The Author 2007. Published by Oxford University Press on behalf of the Business History Conference.

John Brewer and Frank Trentmann, eds. Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges

John Brewer and Frank Trentmann, eds. Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges. New York: Berg Publishing, 2006. ix + 317 pp. ISBN 1-845-2024-73, $29.95

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This collection of eleven essays examines consumer cultures from different eras and different countries in transnational contexts. The essayists cover a broad chronological swath, starting with the porcelain trade in Britain and China during the seventeenth and eighteenth centuries and concluding with a case study of global water welfarism in present-day South Africa and New Zealand. Consuming Cultures also offers a rich sampling of disciplinary approaches, featuring work by historians, anthropologists, sociologists, geographers, and media scholars. Despite such diversity, the essays generally . . . [Full Text of this Article]

Lisa Jacobson

University of California, Santa Barbara


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