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Enterprise and Society 2005 6(3):523-525; doi:10.1093/es/khi073
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© The Author 2005. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oupjournals.org.

Paul Erker. Vom nationalen zum globalen Wettbewerb: Die deutsche und amerikanische Reifenindustrie im 19. und 20. Jahrhundert [From National to Global Competition: The German and American Tire Industry during the Nineteenth and Twentieth Centuries]. 710 pp. Paderborn: Schöningh, 2005. ISBN 3-506-71788-X, X98.00.

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Paul Erker begins with the question of how an uninspiring, black, nondurable commodity product such as a tire could be interesting. He emphasizes that, since its invention in 1888, the tire has undergone several radical technical changes, and because his story is about competition the issue is thus thrilling and "even dramatic" (p. 9). It is for these reasons, and because the author systematically compares American and European firms, that the book—written in German—should be presented to the American reader. . . . [Full Text of this Article]

Harm G. Schröter

Bergen University, Norway


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