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Enterprise and Society Advance Access originally published online on August 12, 2009
Enterprise and Society 2009 10(3):592-594; doi:10.1093/es/khp033
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© The Author 2009. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Regina Lee Blaszczyk. American Consumer Society, 1865–2005: From Hearth to HDTV

Regina Lee Blaszczyk. American Consumer Society, 1865–2005: From Hearth to HDTV. Wheeling, IL: Harlan Davidson, 2009. xiii + 330 pp. ISBN 0882952641, $24.95 (paper)

The first 10% of the full text of this article appears below.

Regina Lee Blaszczyk concludes her wide-ranging and vivaciously written study with a statement that seems at once bold and commonplace: "[T]here is no better lens to examine what it means to be an American than the lens of American consumer culture." (p. 275) It is a measure of her success that she imbues the almost-clichéd equation of American and consumer with an original and thoughtful substance.

One of the great strengths of American Consumer Society is its attention to what Americans actually consumed. The book is full of nuggets of . . . [Full Text of this Article]

Daniel Pope

University of Oregon


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