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Enterprise and Society Advance Access originally published online on January 13, 2009
Enterprise and Society 2009 10(1):232-234; doi:10.1093/es/khn110
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© The Author 2009. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Warren J. Belasco. Appetite for Change: How the Counterculture Took On the Food Industry

Warren J. Belasco. Appetite for Change: How the Counterculture Took On the Food Industry, 2nd ed. Ithaca, NY: Cornell University Press, 2007. xi + 327 pp. ISBN 978-0-8014-7329-6, $21.95 (paper).

The first 10% of the full text of this article appears below.

Warren Belasco is recognized as a founding scholar of the interdisciplinary field of food studies. Appetite for Change, first published in 1989, was one of the books that established his reputation. The book describes a crucial period in recent food history when critics challenged once unquestioned assumptions about the value of mass-produced and highly processed food, American tastes expanded, and a wide range of ethnic and exotic foods became widely available. Yet, from Belasco's perspective, both as a . . . [Full Text of this Article]

Jeffrey Charles

California State University, San Marcos


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