An Efficient Pursuit? Independent Shopkeeping in 1930s Britain
Simon Phillips is research officer in retail innovation, School of Management, University of Surrey.
Andrew Alexander is senior lecturer in retail management, School of Management, University of Surrey.
Contact information: School of Management, University of Surrey, Guildford, Surrey, GU2 7XH, U.K. E-mail: Simonphillips90{at}hotmail.com.
Contact information: School of Management, University of Surrey, Guildford, Surrey, GU2 7XH, U.K. E-mail: A.Alexander{at}surrey.ac.uk.
Abstract
During the 1930s, the small-scale retailer was regarded by many commentators as being responsible for the apparent inefficiencies of the retail trade in Britain. Using a range of documentary evidence from the period, this article draws attention to debate on the merits of large- and small-scale retailers, highlighting a concern for the latter’s contribution to wider community well-being and to developments in retail trade practices. The relative inefficiency of the small trader was frequently explained in relation to a lack of awareness of sound shop management. Consequently, emphasis was placed by commentators on the need for small traders to enhance their knowledge of retail management practices in order to improve their own competitive position and efficiency in the retail trade more widely. Both the popular and trade press offered small traders a range of advice that was intended to improve their fortunes. This article considers the form and content of such advice.