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Enterprise and Society 3:209-246 (2002)
© 2002 Business History Conference

Article

The Chocolates of Sucre: Stories of a Bolivian Industry

Robyn Eversole

Robyn Eversole is a research fellow at the Centre for Regional Development and Research, Edith Cowan University, Australia. Contact information: Centre for Regional Development and Research, Edith Cowan University, South West Campus, Robertson Drive, Bunbury, Western Australia, WA 6231 Australia. E-mail: r.eversole{at}ecu.edu.au

Abstract

Chocolate is a Sucre trademark, one of the few products that this Bolivian city regularly markets to other parts of the country. Despite Sucre's long history of chocolate production, however, the city's chocolate industry at the turn of the twenty-first century remains small, unable to export, and generally uncompetitive with products from neighboring countries. Yet Sucre's chocolate-making enterprises have not disappeared; they continue to produce on a small scale in the face of mass-produced, imported brands. In this article, the history of Sucre's chocolate industry is examined to shed light on larger issues of industrial development and "underdevelopment" in Sucre and on the roots of the city's strong artisan identity.


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